The Press Preview: Mecca Cosmetica Signature Line Launch Event

On Monday 17th March, we hosted our highly anticipated Mecca Cosmetica Signature Line Press Preview. It was a night filled with excitement, celebration and recognition of the wonderful work that has gone into creating the new-look Mecca Cosmetica Signature Line.

Polly our Mecca PR Manager shares her highlights from the evening:

“The evening was undoubtedly a major highlight in Mecca Cosmetica’s 16 year journey. Our Double Bay store played host to a special media preview event in an intimate and unique setting to celebrate the launch of the new Mecca Cosmetica Signature Line collection.

The store was transformed into a Mecca Signature Line gallery. Rows and rows of shelves were filled with Mecca’s bestsellers along with new and improved products, all housed in our sleek and stylish new packaging. Behind-the scenes, Jonathan Barthelmess from The Apollo worked his culinary magic to create the most delicious menu.

With the champagne poured, the doors opened at 7pm and guests were welcomed by Jo Horgan, founder of Mecca Cosmetica. Editors, journalists and bloggers from various titles including Vogue, Russh, ELLE, Harper’s Bazaar and Vogue Living were given an exclusive first-hand look at the newly-unveiled collection. Each had the opportunity to experience the exciting new packaging and formulations whilst hearing from key members from the Mecca Signature Line development team.

It was wonderful to be able to share the new Mecca Cosmetica Signature Line collection with some of the country’s leading beauty experts while celebrating such an incredible milestone in the company’s history.”

Press Highlights

“Firstly thank you for an amazing event last night, love the product!” – Vogue

“It was really special to be there and the new range is fabulous… The body oil heaven.” – Harper’s Bazaar

“Rows of happiness. It was unanimous tonight: the beauty editors are excited about this one…” Eleanor Pendleton, Gritty Pretty

“It’s amazing, repackaged, reformulated.” – InStyle

“Our pick – the super luxe Body Elixir.” – Marie Claire

“I’m absolutely loving the range. It’s just so elegant and pitch-perfect. The Elixir is especially beautiful.” – Katrina Lawrence, Beauty Expert

The collection will launch in Mecca Cosmetica and Mecca Maxima stores and online on Monday 31st March.